This product is not for everyone. That being said, it works wonderfully on extremely dry, coarse Caucasian hair and curly Caucasian hair, and African American hair that is not protein sensitive.The smell is strong but not unpleasantHere’s the thing. I don’t use it the way the directions say. This is a VERY dense, heavy, opaque conditioner. I apply it to dirty, dry hair, working it through my hair in sections and really concentrating on the ends. Then I twist my hair up in a clip for an hour. Finally, I wash it out with regular shampoo and then use my regular conditioner. It is simply to heavy for most Caucasian hair if you use it the way the instructions say.For African American hair, it can be used as per the instructions but I still recommend leaving it on longer. Please do not use if you have low porosity or protein sensitive hair.The hype is real on the moisture, softness and shine. Not quite as much as high end brands, but excellent for the price. It’s a 12 ounce tub and I will probably get 10-12 use out of it, so for $12 I got a 3 month supply. You can’t say that about most Hair masks.