I don't like the look of 75% of my hair being Gray. I prefer the opposite, 75% Black and 25% gray. I think it looks odd for an older man to dye his hair all black with an older looking face. Some gray is a more distinguished look. I usually use soft sheen natural black, but decided to give this a try. This coloring worked great for me. I apply it and leave it on for 5-6 mins exactly, this rinse, and i get the look i want. Unfortunately the color only last about 2 weeks. The included conditioner made my hair very soft. I wish i could buy the conditioner itself. Great stuff.I took one star away b/c it doesn't last long.