It smells nice! It has a similar smell to those JAM gels back in the day, when my mom used to gel her hair when she was young. It helps moisturize and condition my 4C hair. It has Aloe Vera that makes my hair soft, manageable, and healthy. I would definitely recommend trying it out and see if it is right for your hair type and texture, since we all have different types of hair. Mine is deep coiled curly hair.